Branding is about connection

Although hundreds of individuals make up Skai, we represent a collective identity, and this is our brand. Its value is shaped not only by the effectiveness of our products, but by our voice in the industry and what we stand for. When we win business, no matter the primary driver, our brand plays an influential role.

This website should serve as a home base where you can find guidelines for communication and visuals that contribute to maintaining a winning, respected brand. Consistency is key to distinguishing a company from a brand, and one brand from another, so success depends on our joint commitment and shared ownership of this identity.

is to empower businesses with data they can trust,
insights they can use, and impact they can measure.

Media that matters. Marketing that works.

Advertising has changed and consumers—not brands—are now in control of the commerce dynamic. So the days of spray-and-pray digital, privacy-invasive personalization, and vanity metrics are over and all media isn’t created equal. Today, performance channels are at the front and center of every solid ad strategy and of those, the “walled gardens” are where consumers both spend their time and are receptive to advertising. These publishers are measurable, future-proof marketing investments proven effective against real business goals at efficient cost — which is of critical importance when everyone is facing macroeconomic headwinds.

We believe that should be the bar. And we promise to help marketers reach it.