Why persona matters
A brand persona captures the essence of the offering (product + people) and guides consistent communication and behavior. It can manifest via deliberate characteristics that come across in our voice and visuals.
Allows clients, prospects, and investors
to set expectations and connect with us
on an emotional level
Emotions drive
decision-making
Loyalty is bred when
relationships are built
and expectations are met
Descriptions of channel solutions
Retail Media
Leading retail media platform for managing thousands of retailers in one place, managing data, launching, and scaling effective advertising programs across Amazon, Walmart, Target, Instacart, Gopuff, and more, allowing for brands to capture active shoppers.
Paid Social
Enterprise marketing platform for social performance marketers looking for creative- and signal-based intelligence in order to engage audiences, support commerce, and maximize results.
Paid Search
Industry-leading paid search solution for large advertisers and agencies to capture intent, understand performance, fully engage consumers, and discover new opportunities on the world’s biggest search engines.
Skai brand traits
Ethical
We operate with a high degree of integrity, and our brand communications reflect that. The effect is such that our audiences can trust what we say, be it research or numbers we publish or a promise we make. We have a zero-flakiness policy.
Sophisticated
Skai products are a cut above, and we invest steadily in maintaining an elevated bar. The way we look and talk needs to reflect this standard and reinforce the premium offering under the hood.
Visionary
We know where marketing and advertising are headed, and our audiences count on us to illuminate the path for them. As a personality trait, this means that while we’re plenty grounded, we also think big, aim to inspire beyond the here-and-now, and deliberately stay a little dreamy.
Bold
We’re not shy about how serious we are about success: both our clients’ and our own. We believe in our combined capability and are confident in the value of our offering. Our visuals, content, and field teams communicate with confidence, bringing our audiences with us. We’re not afraid to make big claims—we’re strong, and it’s evident.
Intelligent
From the caliber of data-rich intelligence we harness for our clients in real-time to our strategic investment in R&D, amplified further by AI, our brand is a brainy one. We are not the generic in our space focused on the lowest common denominator; we cater to those who expect more. Our content and communications should deliver insight.
Adaptable
We know who we are, but our audiences are diverse. Our communication style is adaptable to the context, and in this ever-changing digital landscape, our product offering is, too. Our ready nimbleness defines us against the competition: we’re stable enough to absorb the resource strain of constant evolution, yet agile enough to move quickly.
