Color palette
In addition to white (#FFFFFF) and black (#000000), the colors below represent the Skai brand. Skai Blue is the primary color.
Our secondary colors are used to complement and/or contrast Skai Blue. Used mostly as an accent, they can highlight or accentuate points, words, and break up sections within designed pieces. The secondary colors should not overshadow Skai Blue.
Clean, white space is of huge importance. The rule of “less is more” should be considered often when developing client facing materials.
Skai Blue
Medium Blue
Light Blue
Medium Grey
Light Grey
Night Skai
Use these two tertiary colors exclusively on charts, graphs, and the occasional point of emphasis. These should never be the main color on a page, block, or image – use sparingly.
Gold
Coral
Brand fonts
Montserrat
Fun and geometric letterforms make this font approachable with a sense of warmth and energy. It is also refined, strong, and highly legible. Overall, a really versatile typeface.
Montserrat Normal (400)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Usage
Montserrat Normal (also called Montserrat Regular) is the font to be used for all headlines and body copy. Headlines on decks should be 26pt and main body copy should be 14pt.
Montserrat Semi-bold (600)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Usage
Montserrat Semi-bold should be used for subheadings (such as a subtitle or section title) and emphasis in body copy. Skai blue (#406EF1) can be used on a subheading after black is used to break up the sections of the text further.
In the rare case where messaging needs to be written in hebrew, Noto Sans Hebrew should be used. It can be downloaded here.
Font hierarchy
Typographic hierarchy organizes type and establishes an order of importance within the content, which helps the reader easily find what they are looking for, and be able to navigate through the content intuitively. The below typographic system can be followed using our brand fonts as illustrated.
H1
Media that matters. Marketing that works.
Main Heading
H2
An open platform for the closed web
Sub Heading
H3
Advertise on all the right channels
Section Heading
B1
Break down the walls between you and your customers by connecting data and workflows.
Main Body
#
90%
Stats and numbered lists
Icon styles
An icon is a pictogram that is displayed on screen or in print to help the reader understand the content in a visual manner or to convey a function. Our custom icons are fun, artistic, and meant to interplay well together.
Imagery
Images convey a message, and it’s important for that message to be consistent across all Skai-branded materials. We’ve selected images ready for your use that are aligned with our brand messaging: innovative, bold, sleek, memorable and unique.
